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Mercedes-Benz once again showcased its Virtual Car at this year's IAA. Even at the 1997 IAA Mercedes-Benz took the lead, inviting visitors to create their own custom A-Class and to take it for a full-scale virtual spin. Mercedes-Benz has fine tuned this system and now offers a virtual S-Class experience. Visitors can get a feel for how well the system performs because even integrating the wide range of appointments offered for the S-Class line is a snap.You can change and compare finishes and upholstery; add or replace rims, radio and any other features with just the tap of a finger on the touch screen. Customise your S-Class or your A-Class. Have a walk around, get behind the The Mercedes-Benz virtual experience awaits you at the Mercedes-Benz Spot in Frankfurt.